It is difficult to find published rates for illustrators in Australia. One of the main reasons is that an illustration is custom-made and can take anywhere from a few hours to a few weeks. Illustrators can charge a flat rate (per-project) or an hourly rate. In this article we will discuss the typical pricing options, average cost of an illustrator in Australia and the official published rates.
Illustrators in Australia start out on the national minimum wage of $26 per hour. The rate increases as the illustrator gains more experience and depth in his or her portfolio. The average hourly rate for an illustrator in Australia is approx. $50 per hour. Illustrators who have worked on high-profile projects are often in high demand, and their pricing reflects the experience, expertise, and recognition they have earned. For corporate events and on-site work, the typical rate is $150 to $250 per hour in Sydney and Melbourne.
The time to complete a digital illustration will vary, depending on the style, complexity and skill of the illustrator. A detailed background will increase the time needed. Hourly rates are a good choice if you are revising an existing project. The risk of an hourly rate is that you won't know how much the total project will cost.
With a flat rate you will know exactly how much the total project will cost. This is great for budgeting complex projects and will help avoid surprises. It is important that the terms and scope of work are agreed and included in a contract or tax invoice. Payment terms are normally upfront and a 50% down payment is common. Progress billing is an option for larger projects with more complex timelines and deliverables.
Feedback and revisions are an important part of the design process, allowing clients to refine and adjust the sketch or design concept to ensure it meets their expectations. The illustrator should include the number of free revisions in the scope of work, or on the tax invoice. The cost of additional revisions should be clearly outlined. Defining the number of included revisions helps keep the project on track and on budget.
There is a difference between major and minor revisions. Minor revisions are relatively quick and easy, such as changing colour, text, size and position. A major revision will require redrawing part or all of the artwork. The best time to make changes is during the sketching stage.
The Australian Society of Authors (ASA) publishes information on recommended rates of pay for writers and illustrators in Australia. This information helps negotiate and benchmark their work. The recommended price for a full page colour book illustration is $778 AUD. This takes into consideration the cost of living in Australia, income tax rates etc. In reality, many Australian illustrators charge less than the published rates due to competition from overseas.
Both flat and hourly rates have their place in Australia. If you want to know the actual cost of the project upfront, go with an illustrator who offers a flat rate or price per project. If you have a clearly defined scope of work and don't mind adjusting your budget, an hourly rate could work for you. A good starting point is $50 per hour, which is the average hourly rate for an illustrator in Australia.
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